Betty's Burgers and Concrete Co is a burger restaurant chain founded in Noosa. It landed in Melbourne late last year, taking over a vacated Laura Ashley store location. When Betty's first opened, it was impossible to get in the door, such was its popularity, so I left my run at Betty's for a few months.
Betty's is styled to mimic US-style burger joints, and is remarked by commentators to be like Shake Shack. I liked the kitschy 50's style store fitout, which I found quite charming.
Betty's is still very popular, despite having been open for nearly 6 months now. At lunch and dinner, the lines still snake out the door as people line up for a seat. However, I am in the minority in that the décor is where my love of Betty's ends.
Burgers and fries are quite pricey. I ordered a Betty's classic (beef, lettuce, tomato, onion, cheese, lettuce, Betty's special sauce), which cost $10 for what was a rather small burger. Shoestring fries are $5, although the serving of fries was quite generous. You need the fries, as the burger will not fill you up by itself:
Looks attractive enough, doesn't it. The taste was OK, but nothing out of the ordinary. And something about Betty just didn't agree with me. For a $15 burger meal, I was hoping for more.
Here is an interior shot of Betty's - quite pleasing from my perspective:
This is the inside view of my Classic Betty:
You can also buy frozen concretes at Betty's, which have some great sounding flavours, but at $8 a pop, I'll wait til I can share one.
97 Elizabeth St
Melbourne VIC 3000
Ph: (03) 9642 5823
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